Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Fashion Design
The Bridal Industry: Body Image And Sizing Charts, Natalie Knapp
The Bridal Industry: Body Image And Sizing Charts, Natalie Knapp
Apparel Merchandising and Product Development Undergraduate Honors Theses
The apparel industry in the United States of America lacks a unified size chart. This inconsistency allows vanity sizing and individual retailers to preside over the systematic regulations of sizing. The bridal industry is the singular industry that is not affected by vanity sizing in the United States, which causes a plethora of issues when coupled with the media’s thin ideal and push of certain body standards.
The project utilized four sections of literature review: regarding sizing inconsistency, mass media and size dysphoria, United States standard of sizing, and brides and weight loss. Additionally, four different size charts from four …