Fashion Design Commons^™

Wearing Memories: Clothing And The Global Lives Of Mourning In Swaziland, Casey Golomski

Anthropology

This article situates a cultural phenomenon of women’s memory work through clothing in Swaziland. It explores clothing as both action and object of everyday, personalized practice that constitutes psychosocial well-being and material proximities between the living and the dead, namely, in how clothing of the deceased is privately possessed and ritually manipulated by the bereaved. While human and spiritual self-other relations are produced through clothing and its material efficacy, current global ideologies of immaterial mortuary ritual associated with Pentecostalism have emerged as contraries to this local, intersubjective grief work. This article describes how such contrarian ideologies paper over existing global …

The Effects Of Brand Familiarity On Perceived Risks, Attitudes, And Purchase Intentions Toward Intimate Apparel Brands: The Case Of Victoria’S Secret, Jennifer Lynn Rose

Graduate Theses and Dissertations

The purpose of this research was to examine the effects of brand familiarity on reducing consumers’ perceived risks in intimate apparel shopping, which in turn influence consumers’ attitudes and purchase intentions toward intimate apparel brands. To predict relationships among perceptions of risk and consumer behaviors, the present study adopted the perceived risk theory (Cox, 1976) and a modified version of the theory of reasoned action (TRA; Fishbein & Ajzen, 1975).

An online survey was conducted by recruiting adult females through a large Mid-Southern university in the U.S. Reliable and valid measures from previous research were adopted and modified to assess …

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.