Art and Design Commons^™

Almost Home Humane Society: From Creating A Marketing Tool To Adopting A Dog, Jan Alyssa Gayle Agaton

Purdue Journal of Service-Learning and International Engagement

This article will consist of a reflection upon my community engagement experience with Almost Home Humane Society. For the Multimedia Writing course offered at Purdue, I chose to single-handedly take on a project in which I created a magazine to be individually mailed to past donors, serving as personalized appreciation for their help, as well as a request for future donations in an entertaining format. I personally pitched the idea to Almost Home Humane Society’s marketing manager, Justin Henry, and I worked alongside him to gather the information necessary to make the magazine successful and visually appealing to the target …

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch

Honors Projects

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …

User Research And Real User Problems: Improving The User Experience Of Online Shopping, Lauren Ciulla

Honors Scholar Theses

“User Research and Real User Problems: Improving the User Experience of Online Shopping” is a creative thesis project that incorporates user research, user experience design, and coding skills. The first phase of the project consisted of market research and generative user research to develop a plan for a shopping companion app. The findings of this research shaped the scope of the project according to user needs and established the basis of a plan to create a progressive web application and Google Chrome browser extension that will respond to specific user problems. These tools would solve three key user problems: users …