Art and Design Commons^™

Conceptual Packaging, Thirada Raungpaka

Theses and Dissertations

Packaging and package design is commonly thought of as a tool to attract the consumer to material goods. Packages, however, have other attributes. In Japan, packaging design is very charming because of the delicate selection of materials, images, and interaction. Different kinds of material provide different emotions and appeal to our sense of touch, which can be interpreted in many ways. Packaging lets us directly interact with an object and this experience becomes memorable and intimate. The combination of image and interaction creates another dimension of story telling. My creative project, Conceptual Packaging, is an experiment in using materials and …