Art and Design Commons^™

Client-Driven Creation & Professional Patterns In Modern Design: A Case Study Of One Vanderbilt Avenue, Joshua J. Schmitz

Theses and Dissertations

Design, though intricately tied to art through craft, concept and media, is the base converse of art. That is to say, Design is externally motivated by a client’s needs. This case study focuses on my professional work with the companies of S.L. Green and Firespring on the New York City skyscraper One Vanderbilt Avenue (OVA) and demonstrates how a creative concept can be altered through external factors, namely client input. My research will explain why a modern designer must occupy a production-oriented role and continuously leverage insight from an interdisciplinary team in a modern creative firm. The exhibition stemming from …