Art and Design Commons^™

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …

Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon

College of Arts & Sciences Senior Honors Theses

This cultural thesis is set to investigate the use of typography in branding, and how the same is influenced by cultural aspects, specifically in the United States and Brazil. The contrasting experience I have had as a student of graphic design in these two countries led me to discover the influence culture has in dictating the typography design use in branding. Typography, branding and cultural influences have been significantly researched in the past, but historically as three separate subjects, without focusing on the importance of their association and how they influence one another cross-culturally. Since the impact of graphic design …

Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina

Honors Scholar Theses

For the scope of this thesis, my focus is on independently owned businesses

run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital

selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic

goods and services they have made themselves. In addition to being part of this

community personally, I also think that it is important for these small businesses to

have the resources they need to thrive in our rapidly changing economy. Selling

online, clothing & accessories businesses, and cooking & baking businesses are

among the top 5 “side hustles” for Millennials, making creative small …

This Book Is Valuable: An Anthology Of Essays On Design And The Perception Of Value In Luxury Fashion Objects, Carlos Velasco

Honors Theses

This Book is Valuable seeks to analyze how different concepts related to design and culture have influenced the apparent and perceived value of luxury fashion objects. This question is explored in different contexts to provide clarity and observation to the contemporary construction of value through systems of design.

This thesis is an anthology of three essays. The first essay is about immaterial capitalism, a system of knowledge, skill and imagination based capital. The second essay is about the strategy of artification, using fine art as a way to link systems of value together. It is also about how luxury conglomerates …