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Perceptions Of Shop Operators On Packaging Of Made-In-Ghana Products, Agnes Decardi-Nelson Dr, Adam Rahman

Journal of Applied Packaging Research

The importance of packaging in the marketing of a product cannot be overemphasized. It raises the appeal of the product and becomes its silent salesman. Proper packaging is a less expensive means of advertisement and leads to a direct reduction in production cost and indirectly increases sales by attracting the final consumer. The use of packaging as a marketing and sales promotional tool has been very well developed in the advanced countries with developing countries such as Ghana lagging far behind. In Ghana, many products are poorly labelled and packaged. This paper seeks to ascertain the views of sellers/traders about …