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Full-Text Articles in Art and Design

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Cover Image And Featured Artist - Zeek: A Jewish Journal Of Thought And Culture, Laura Kina Dec 2009

Cover Image And Featured Artist - Zeek: A Jewish Journal Of Thought And Culture, Laura Kina

Laura Kina

Kina, Laura “Sugar.” ZEEK: A Jewish Journal of Thought and Culture. Winter 2010. Cover image and p.62-65.


Exhibition Catalogue Essay And Artwork - "Half Yella: Embracing Ethno-Racial Ambiguity", Laura Kina Dec 2009

Exhibition Catalogue Essay And Artwork - "Half Yella: Embracing Ethno-Racial Ambiguity", Laura Kina

Laura Kina

"Half Yella: Embracing Ethno-racial Ambiguity" essay and artwork featured in Embracing Ambiguities: Faces of the Future (exhibition catalogue). Cal State Fullerton University, Fullerton Main Art Gallery, 2010.

“Embracing Ambiguity: Faces of the Future,” features artwork by 10 multicultural artists living and working in the United States who are searching for new ways to define identity. Through painting, sculpture, video and mixed media, these artists attempt to answer the question, “What are you?”

The artists are:

Nzuji De Magalhaes, who combines African and American art forms to depict issues of stereotype, myth, ethnicity and politics.

Kip Fulbeck, artist, photographer, filmmaker and ...