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Western Michigan University

American Studies

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A Study Of The Symbolic Clothing Disposition Behaviors Of Generation Y, Patti A. Borrello Dec 2014

A Study Of The Symbolic Clothing Disposition Behaviors Of Generation Y, Patti A. Borrello

Masters Theses

This qualitative study explored symbolic clothing disposition behaviors of Generation Y. The disposition of their wedding gowns was investigated using material possession attachment concepts. The study explored the following research questions: (1) What did Generation Y wedding gown owners do with their wedding gowns after the wedding?, (2) What disposition method was used and why the disposition method was chosen?, and (3) How is attachment to a wedding gowns related to the disposition method selected? Subjects were recruited using a non-probability, chain referral or snowball purposive approach. Within the broad categories of keeping and disposing of, many of the specific …