Art and Design Commons^™

Apple “Porn” 2.0: Apple’S Vision (Pro), Suzanne E. Ferriss

Class, Race and Corporate Power

This article extends the argument made in “Apple ‘Porn’: Design Videos as Seduction and Exploitation” (Ferriss 2018) to consider the corporation’s filmed representation of its newest device: an augmented reality headset dubbed Vision Pro. It argues that Apple’s latest narratives further relegate human work and community to the margins by presenting human experience as thoroughly mediated by computer-enhanced simulation, its pinnacle achieved through its Apple Vision Pro headset that turns the home and workspace into one immersive audiovisual world. Rather than its devices and software becoming an inseparable part of our personal and shared spaces, they become the spaces. We …