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Full-Text Articles in Art and Design
What Packaging Designs And Marketing Strategies Are Common To High-End Cosmetic Brands Sold In Stores, Such As Sephora?, Taylor Hickey
What Packaging Designs And Marketing Strategies Are Common To High-End Cosmetic Brands Sold In Stores, Such As Sephora?, Taylor Hickey
The Journal of Purdue Undergraduate Research
No abstract provided.
Design Thinking As A Framework For Teaching Packaging Innovation, Javier De La Fuente, Irene Carbonell, Mary Laporte
Design Thinking As A Framework For Teaching Packaging Innovation, Javier De La Fuente, Irene Carbonell, Mary Laporte
Journal of Applied Packaging Research
Students in scientific/technical-oriented disciplines struggle with achieving good levels of innovation when exposed to design problems. Research indicates the need for implementing alternative pedagogical approaches in technical curricula that enhance students’ creative skills. The purpose of this study was to evaluate the implementation of a cross-disciplinary pedagogical approach with a focus on teaching innovation in the field of packaging engineering at a university in the United States. A Design Thinking Project-Based Learning (DTPBL) approach was used to improve the levels of innovation in student work. Its outcomes were compared with those of a Traditional Project-Based Learning (TPBL) approach. The implementation …
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Journal of Applied Packaging Research
Packaging plays a fundamental role on consumer’s intention to purchase, as it may be the first contact between the consumer and the product. The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, to understand the effect of package form and transparency on consumers’ pre-purchase preference of juice packaging, the participants (N=60) are asked to assess six designs against a 5-point Likert scale. The findings …