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Theses and Dissertations

Typography

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Machine Girl, Yutong Liu Jan 2020

Machine Girl, Yutong Liu

Theses and Dissertations

Machine girl is a character that mimics biology, labor, and humanity.

She relates to machine sympathy and machine learning; She is updating and processing of big data. During the interaction between me and the machine, I found you --- Machine girl.

Machine girl is a brilliant girl. She is an excellent translator and communicator, which is determined by her ability for machine learning. The cyber living space gives her a fundamental learning gift with a mathematical algorithm. She uses this gift to mimic everything from the human brain. She is not reasonable but sensitive. There are many different versions of …


The Day Is Just Another Surface, Brooks M. Heintzelman Jan 2019

The Day Is Just Another Surface, Brooks M. Heintzelman

Theses and Dissertations

Within a practice founded on both typographic form and language, I have continued to push myself to make work that is more sensitive to place, more contextual, more (hopefully) generous toward a public audience. These pieces might serve as useful instruments of institutional critique, resources for comprehension, or moments in which to interrogate preconceived modes of seeing. I deploy original texts in public spaces in order that they might force viewers to decide how to personally resolve the content they encounter. Is it language or object? Literal or figurative? Graphic design or art? The further I develop this body of …


Ineffable: Latency In Symbolic Languages, Sirah Yoo Jan 2017

Ineffable: Latency In Symbolic Languages, Sirah Yoo

Theses and Dissertations

The design process demands comprehensive knowledge of visual signs and symbols with a focus on visual literacy; it is related to visual syntax, semantics, and the pragmatics of contexts. My work is an interdisciplinary investigation into how designers integrate polysemantic signs into their design process for particular and highly individualized audiences. By analyzing the role of signs in specific contexts across the spectrum of arts, society, literature, and semiotics, a designer's understanding of the cyclical nature of interpretation and reinterpretation in complex environments creates an avenue for cultivating a new schema that provides further levels of interpretations and different access …


Transforming Narratives, Lucia Weilein Jan 2013

Transforming Narratives, Lucia Weilein

Theses and Dissertations

Narrative, often considered synonymous with “story,” can be viewed from a structuralist perspective and analyzed independent of any particular content. Breaking narrative into categories of story and discourse, this autonomous structure makes possible a translation of content from one form to another. The various media and form types common in graphic design can serve as both recipient and translator of narratives, converting content into a framework that includes the concept of craftsmanship, aesthetic components and specifications, legibility and composition, and the physical form of the designed object. To examine how this framework functions in practice, I have developed a series …


Arabic Typography Play, Sarah Alfalah Jan 2013

Arabic Typography Play, Sarah Alfalah

Theses and Dissertations

I believe that spoken and written languages are verbal and visual expressions of cultures. Language is used to convey and sustain values and the belief system of people. Arabic is a language of complexity and formal beauty that is being disregarded and pushed away by its own native speakers. It is losing its value in the Arab world. In other words it is dying. Both the written and spoken language is being affected. As the world is interchanging, integrating, and becoming closer, there has been a strong impact on many societies, threatening their original culture. Arab cultures are abandoning the …


Material Meaning, Anne Jordan Jan 2012

Material Meaning, Anne Jordan

Theses and Dissertations

The synthesis of old and new, analog and digital, and hand- and computer-based methods provides designers with an opportunity to work beyond the constraints of the computer and take advantage of the aesthetic effects that actual materials bring to visual communication. Designers who choose to actively participate in their process – bringing the aesthetic effects of working materially into the realm of the digital – will likely learn to reject an approach that relies too heavily on passive digital tools. Active participation in the design process can extend our creative vocabulary and humanize visual communication.


Space: A Discovery Of Visual Language, Kelley White Jan 2011

Space: A Discovery Of Visual Language, Kelley White

Theses and Dissertations

Space is a visual communicator. The act of perceiving space is a neurological soiree that projects and negotiates meaning in our constructed world. The poetry that we observe within space is tied directly to our emotions and to previous experience. Within ourselves, we each have particular feelings, unconscious or not, relating to height, length, and depth, as well as light and shadow. For example, a long, narrow hallway may elicit anxiety, while an open, sunlit nave in a cathedral may bring about feelings of serenity and joy. Our observations and interactions within the perceptual confines of space reveal clues to …


Geologic Typography, Eric Karnes May 2010

Geologic Typography, Eric Karnes

Theses and Dissertations

In this project, I explore how the processes and structures of non-design disciplines can influence typographic form. Using the field of geology as a test case, I apply geologic processes to typographic form in order to create dimensional structures that speak to a wide audience.


Typography: From Internal Conflict To External Content, Ernest F. Bernhardi Iii May 2010

Typography: From Internal Conflict To External Content, Ernest F. Bernhardi Iii

Theses and Dissertations

This body of work represents a celebration and pursuit of realizing an alternative language, one capable of expressing internal conflict through process and response to external typographic form and content.


A Sense Of Place: A Personal Exploration, Analysis And Re-Interpretation Of Diverse Places, Hyejin Park Aug 2009

A Sense Of Place: A Personal Exploration, Analysis And Re-Interpretation Of Diverse Places, Hyejin Park

Theses and Dissertations

Every city/place has unique, distinctive qualities. Individuals acquire a sense of place in accordance with their own experiences and perspectives, which may not be the same as the experiences and viewpoints of another person. In this project, I explore, analyze, and re-interpret three places that have creatively and emotionally influenced me and remained in my memory: Times Square, New York City; Insadong, Seoul, South Korea; and Broad Street, Richmond, Virginia. To comprehend and draw a sense of place, I observe, feel, and document the characteristics of each place through different methods and processes, based on my own experiences. In addition, …


Design By Accident, Mengfu Zhang Aug 2009

Design By Accident, Mengfu Zhang

Theses and Dissertations

Accident is a metaphor for life. From an arbitrary point in time, we potentially preview the entirety of existence. There is a Chinese idiom called “ blessing or bane,” which implies that a misfortune may perhaps soon turn into a blessing. Focusing on accident as a design method implies making the best out of a bad situation. An accident reveals invisible circumstances and potentialities in the world, both familiar and unfamiliar. Looking into the unpredictable world, I can begin to release my control, take a breath, and see what might happen if I do not fight the situation. I am …


In Pursuit Of Harmony: Calligraphy & Typography, Feifei Fan May 2009

In Pursuit Of Harmony: Calligraphy & Typography, Feifei Fan

Theses and Dissertations

Chinese calligraphy and Western typography have been evolving for around five thousands years. During this time, they have developed quite different characteristics. Compared with the geometrical form and precision of Western printing types, Chinese calligraphy features abstract shapes and spontaneous strokes. These differences result in a gap that prevents a harmonious and organic relationship between them. This project explores the possibilities of combining these two historical visual systems, demonstrates specific methods and approaches for creating compelling formal relationships, and endeavors to establish a friendly, organic and harmonious dialogue between Chinese calligraphy and Western typography. The outcome of this project is …


Self-Reference Through White Space In Graphic Design, Can Birand Aug 2008

Self-Reference Through White Space In Graphic Design, Can Birand

Theses and Dissertations

In the graphic design, successful use of white space provides the designed object with a strong reference to its material quality and internal structure. Showing the paper breaks the wall between the design and the viewer, and gives the audience a better understanding of the construction of graphic design. White space is devoid representation, which leads the work to become completely honest about its materiality. This project explores different methods and processes for creating aesthetic/conceptual integrity in graphic design by using white space as a primary device.


Typography As Performance: Bringing The Stage Into The Design Process, Ann Ford May 2008

Typography As Performance: Bringing The Stage Into The Design Process, Ann Ford

Theses and Dissertations

Graphic design is historically a visual language consisting of text and image composed for the purposes of sending messages in print format. The voice of graphic design is typography—structuring and arranging letter forms into visual language. Over the past two decades, new communication formats such as motion and interaction have frequently been related to performance. My intention, however, is to explore how performance can influence typography in two and three dimensions, and even in digital environments.


From Constructivism To Deconstructivism, Gladys Brenner Jan 1990

From Constructivism To Deconstructivism, Gladys Brenner

Theses and Dissertations

This thesis deals with four major design movements, beginning with Constructivism, and ending with Deconstructivism, including two other movements, as intermediate links, that developed in the period between International - Swiss Design and Postmodernism. The purpose of this thesis is to explain in a visual time-line, the interrelationships of these movements while at the same time visually represent their concepts. Also it leads to an analysis and discussion of the role of Deconstructivism in graphic design.