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Not Not Real : Exercises In Styling, Sophie Mascatello

Masters Theses

As a generative process of visual form, styling and artifice are co-dependent. Styling mediates visual and sensorial elements for aesthetic benefit, and artifice produces a fantasy otherwise unattainable. Together they are a rebus — an orchestration of symbols and shifted realities — that impacts modes of representation and subsequent shifts in taste.

In Not Not Real, the logic of “real” life is moot. Relevance and subjectivity are the only fixed parameters that govern stylistic intuition. The image produced — however candid or authentic it may appear — is artificial. But this imagery supersedes reality in provoking aspiration, rendering the …