Open Access. Powered by Scholars. Published by Universities.®

Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 3 of 3

Full-Text Articles in Art and Design

Enhancing The Advertising Message Through The Conceptual Photography, Rania Ezzat Jul 2022

Enhancing The Advertising Message Through The Conceptual Photography, Rania Ezzat

Journal of Art, Design and Music

Conceptual photography is a term that is used to refer to a specific type of photography which has been created for the specific purpose of conveying some sort of concept, Conceptual photographers are tasked with creating images that convey a specific concept or idea, as opposed to simply trying to capture a realistic representation of their subject. or it can mean trying to create an image that evokes an emotion or encourages the viewer to think about something in a different Images in conceptual photography are often used in advertising or public service announcements, because conceptual photography is a powerful …


Co-Innovation Supports The Research And Development (R&D) In Small & Medium Enterprises (Smes), Samar Hamed Abdel Monsef, Osama Yousef Mohamed Jun 2022

Co-Innovation Supports The Research And Development (R&D) In Small & Medium Enterprises (Smes), Samar Hamed Abdel Monsef, Osama Yousef Mohamed

Journal of Art, Design and Music

SMEs are subject to constraints in internal resources such as capital, human resources, and knowledge due to their small size. Also, access to external resources is limited due to market failures. Thus, SMEs have disadvantages in R&D and innovation when compared to larger firms. to overcome these gaps, SMEs should searching for innovative creative mechanisms to conduct R&D activities. Accordingly, this study describes the co-innovation approach, as one of the successful methods of value creation supported by a collaborative process that links the SMEs and external stakeholders in interactive experiences to achieve common goals, shows the importance of adopting Co-innovation …


An Analytical Study To Design And Produce "Non-Official" Pop-Up Double Pages For Children's Book At The Faculty Of Applied Arts, October 6 University In Egypt, Mohamed Zakaria Soltan Jun 2022

An Analytical Study To Design And Produce "Non-Official" Pop-Up Double Pages For Children's Book At The Faculty Of Applied Arts, October 6 University In Egypt, Mohamed Zakaria Soltan

Journal of Art, Design and Music

One of the most crucial suggestions of this paper is to study is an appeal to the officials of the Ministry of Education in Egypt to use the techniques of the pop-up pages in textbooks at primary schools to improve the quality of the textbook and reach higher levels of comprehension among students. It is a study of an experiment taught by the researcher with his 3rd-grade students, At the Department of Advertising, Faculty of Applied Arts, October 6 University, Book Art 1 Course for the Academic Year 2021/2022, to design and produce non-official pop-up pages for various children's books. …