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Art and Design Commons

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Electronic Theses and Dissertations

Typography

2007

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Full-Text Articles in Art and Design

Gaining Attention And Encouraging A Response: My Criteria For Successful Graphic Design., Kerry Scott Jenkins Dec 2007

Gaining Attention And Encouraging A Response: My Criteria For Successful Graphic Design., Kerry Scott Jenkins

Electronic Theses and Dissertations

As a graphic designer, my goal is to clearly express my clients' message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits. With examples of my work and dialogue from leaders in the graphic design industry, I intend to point out a common thread that runs through all successful design projects, regardless of the projects' designer, era, or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention …


Tolerance: Challenge, Perception, And Social Stigmas Defined Through Visual Communications., Ursula Moore Bryant May 2007

Tolerance: Challenge, Perception, And Social Stigmas Defined Through Visual Communications., Ursula Moore Bryant

Electronic Theses and Dissertations

My explorations and journey through life have led me to discover a connection in my work and responsibility as a visual communicator. My objective of communicating challenge, perception, and social stigmas through informed stories of individual lives is to provoke questions and spark moments of awareness in viewers. With this supporting manuscript, I hope to inform about my motivations through time including my personal, artistic, and historical influences. I will define graphic design as a fine art through the evaluation of artistic movements. I also intend to discuss design as a language and build a case for social awareness. Evaluating …