Art and Design Commons^™

Determining The Difference Between Counterfeit & Luxury Products, Brooke Burnside

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeits have affected the global industry for decades accumulating billions of dollars in revenue. A study done at the end of 2017 indicates the counterfeit industry has reached $1.2 trillion and is estimated to reach $1.82 trillion by the end of 2020. Counterfeit goods have many ways to reach the final consumer including flea markets, liquidation sales, street vendors, illicit storefronts, and legitimate businesses, as well as online retailers. For this creative project, I created a counterfeit Kate Spade dress to determine the differences visible on the streets compared to an online setting. The results of this study warrant further …