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Virginia Commonwealth University

Sustainable

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Greenlife: A Sustainable Retail Space, Veronica J. Ledford Jan 2008

Greenlife: A Sustainable Retail Space, Veronica J. Ledford

Theses and Dissertations

GreenLife is the name of the retail interior design project that embodies this thesis. Using interior design as a medium to influence customers,I sought to create an environment that promotes a connection to nature and an awareness of creative possiblities within the context of a store. It addresses the problem of personal social responsiblity by using shopping, a dominant activity in the western world, as a tool for change. As a project, GreenLife attempts to answer three questions: How does design inform cultural experience? How can a connection with nature inform consumerism? Can a store transcend its purpose from filling …