Art and Design Commons^™

Empathic Experience Design For Cognitive Impairment, Leonardo Orea-Amador

Open Access Theses & Dissertations

Empathic Experience Design (EED) is a technique that lets product designers empathize with their product users with the use of empathic experiences. These empathic experiences are activities that let designers become immersed in a simulation of the users' typical environment and conditions and gain powerful insights of the user's product experience. The simulation uses "tools" like earplugs and gloves that can simulate specific conditions such as hearing loss, or lack of sensitivity, for example. Literature shows that this empathic approach enables designers to discover unarticulated customer needs known as user latent needs. Latent needs produce significant benefits in the creation …