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Full-Text Articles in Art and Design
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com
Design Principles: Attractive Bias Written Report, Peter Dee
A written report to analyse two objects in relation to the principle of attractiveness bias; one of which supports this design principle and one which does not.