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Girl In Action: Junior Bazaar, 1945-1948, Rose D. Bishop

Theses and Dissertations

This thesis provides an overview of Junior Bazaar, a short-lived magazine for teenage girls published by Hearst between 1945-1948. Under the supervision of art director Lillian Bassman the magazine featured a variety of aesthetic devices — such as photomontage, asymmetrical layouts, the selective use of color, and playful placement of graphic forms — in efforts to distinguish itself from other publications on the market and construct a visual space specific to its teenage readers. Bassman’s unconventional stewardship of Junior Bazaar made room for an up-and-coming set of photographers, including Richard Avedon, Robert Frank, Diane Arbus, Louis Faurer, and other …