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Full-Text Articles in Art and Design
Liable To Change, Jody Travis Thompson
Liable To Change, Jody Travis Thompson
Graduate Theses and Dissertations
Liable to Change is a body of paintings in which I explore diverse approaches to the representation of visual space. Depictions of space and movement change throughout the pictures by combining various artistic conventions, such as trompe l’oeil realism and non-objective, geometric abstraction. Oil paint, resin, beeswax, and other materials create built-up surfaces which contain the history of their making. Interaction between various finishes and light on these surfaces changes based on the viewers' proximity to the painting. Images of monkey bars, lattice, golden ratio and flower of life patterns provide a structure through which line, form, and space are …
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Journal of Applied Packaging Research
Packaging plays a fundamental role on consumer’s intention to purchase, as it may be the first contact between the consumer and the product. The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, to understand the effect of package form and transparency on consumers’ pre-purchase preference of juice packaging, the participants (N=60) are asked to assess six designs against a 5-point Likert scale. The findings …