Art and Design Commons^™

The Effects Of Brand Familiarity On Perceived Risks, Attitudes, And Purchase Intentions Toward Intimate Apparel Brands: The Case Of Victoria’S Secret, Jennifer Lynn Rose

Graduate Theses and Dissertations

The purpose of this research was to examine the effects of brand familiarity on reducing consumers’ perceived risks in intimate apparel shopping, which in turn influence consumers’ attitudes and purchase intentions toward intimate apparel brands. To predict relationships among perceptions of risk and consumer behaviors, the present study adopted the perceived risk theory (Cox, 1976) and a modified version of the theory of reasoned action (TRA; Fishbein & Ajzen, 1975).

An online survey was conducted by recruiting adult females through a large Mid-Southern university in the U.S. Reliable and valid measures from previous research were adopted and modified to assess …

Consumer Perceptions Of Apparel Fit Satisfaction And Sizing Based Upon 3d Body Scanning And Block Garment Assessment, Nicole Lee Coury

Graduate Theses and Dissertations

The objectives of this study were to first, determine whether Walmart, Inc. customers are purchasing the correct size garments for their body measurements, and their perceptions of the fit of Walmart, Inc. clothing prior to trying on the current block garments. The next objective was to determine which factors influence fit satisfaction after the participants have tried on the current block garments. Hypothesis 1 tested participants' perceived size and their actual size, Hypothesis 2 tested participants' pre and post try-on fit satisfaction perceptions, and Hypothesis 3, 4, and 5 tested which factors have a significant effect on garment fit satisfaction. …