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Full-Text Articles in Art and Design

Brand Identity For New Artists In The Music Industry, Drea Achacoso Jun 2014

Brand Identity For New Artists In The Music Industry, Drea Achacoso

Graphic Communication

The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …


Why Am I Buying Another Black Dress?: An Anthropological Perspective Into The World Of Fashion, Ava Carnevale Jun 2014

Why Am I Buying Another Black Dress?: An Anthropological Perspective Into The World Of Fashion, Ava Carnevale

Honors Theses

This thesis explores how the world of fashion permeates all facets of human life, including social success, individual identity and self-acceptance. The fashion decisions we make each day are, indeed, personal decisions that we use to express ourselves and convey our story to society, however the cultures, people, and society that surround us are what intrinsically make these choices for us. Through extensive research in New York City and at Union College, evidence proves that persons are influenced by their surroundings, including media and friend groups, which ultimately establish his or her wardrobes and his or her level of social …


Hybrid Gulf — Excavating Future Identities, Robert Canak May 2014

Hybrid Gulf — Excavating Future Identities, Robert Canak

Theses and Dissertations

This Project examines the coexistence of two cultures?–?in this case the host Gulf, and the imported Western?–?and addresses certain problems that still need attention. This Project celebrates the creation of the third, hybrid, culture as a result of their intermingling. In this Research, Postcolonial Theory? and Transitional Object Theory? are used as conceptual frameworks, and are combined with Archaeology and Design as a practice. On a personal level, the Project evolved out of my cross-cultural origin and experiences. On an academic level, the Project serves as an experiment, trying to fill the gaps in the Gulf region’s search for identity. …