Art and Design Commons^™

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

Unloosed: Designing Participatory Objects, Laura Schlifer

Theses and Dissertations

The ubiquity of technology has mediated the means of receiving content through digital networks; users have complete control over receiving, shaping, and sharing information. In contrast to the inherent elasticity of these networks, physical pieces of communication often manifest through a closed and highly controlled process. However, the increased prominence of user-interaction with media provides an opportunity to evaluate the design process as it applies to the creation of physical objects. Throughout much of my work, I investigate the potential for unloosening the control of designed objects by inviting others into the design process. By considering the audience as active …

Vogue As An Example Of Effective Fashion Magazine Covers, Kiefer Hackney

Graphic Communication

Abstract

In this study, my objective was to determine what cover design elements contribute to the success of Vogue, the world’s leading women’s fashion magazine. I found that color, fonts, layout, and photography all work together to make a cover that both catches the reader’s eye and gives the reader information about the magazine’s contents. I was able to narrow this down through extensive research on the background of women’s fashion magazines and, specifically, the history and future of Vogue.

In order to find out what is different about Vogue’s printed magazine covers compared to other fashion …

Designing Connection, Laurie K. Culshaw

Theses and Dissertations

Social connection is an essential human need. Personal connections exist at a variety of depths and within different types of relationships. Small daily choices determine the strength of those connections and their impact on our well-being as individuals and as a community. Modern society and technology have altered the speed and channels of connection, increasing communication but decreasing meaningful connection. It is critical to understand how the methods of communication affect the depth of connections. Through a series of participatory graphic design projects, I analyze the strengths and weaknesses of one-on-one, small group and community connections within an established taxonomy …