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Full-Text Articles in Art and Design

Creativity And Web Design: Designing And Producing A Successful Site On Creativity And Leadership, Travis N. Turner Aug 2014

Creativity And Web Design: Designing And Producing A Successful Site On Creativity And Leadership, Travis N. Turner

Creativity and Change Leadership Graduate Student Master's Projects

This project explores the connection between design, website development and creativity. As the Internet plays an increasing role in every day life, the ability to produce a high-quality website showcasing one’s personal and professional writing becomes essential to personal and career success. This project features a literature review as well as an analysis of successful website to determine what makes for a good site. The project then implements these findings with a complete re-design of www.creativeleader.com as well adding and improving the content already on the site.


Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola Jun 2014

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …


Public Relations In The Fashion Industry: The Use Of Blogging To Build Customer Relations Through Accessibility/Approachability, Jordana Shiau Mar 2014

Public Relations In The Fashion Industry: The Use Of Blogging To Build Customer Relations Through Accessibility/Approachability, Jordana Shiau

Journalism

This study analyzes the platform of blogging and how it can be used as a public relations tool to create relatability and accessibility in the fashion industry, an industry that has notoriously been exclusive to the public. The rise of social media has given audiences a “behind-the-scenes” look into the fashion industry and has provided a voice to the industry. Audiences no longer just view the fashion industry as an exclusive club that no one can join: it has become an industry that anyone with a blogging platform and a smart phone can participate in. As personal style bloggers become …