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The Corporate Logo: An Exploration Of The Logo Through Infographics And Other Works, Caroline Aldrich

Honors Theses

Everywhere we go, we interact with logos in one way or another, whether it is the car we drive, the toothpaste we use, or even the water we buy, a logo is present throughout our every move. The logo can be defined as “a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.” The logo has evolved over hundreds of years, and due to its continued presence in our lives, there are many facets of the logo that I chose to explore as the primary focus of my thesis. …