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Full-Text Articles in Art and Design
“Still Moving”, Jacqueline Harlee Trautman
Truth And Magic, Kylie Adkins
Using Brand Concept Maps To Examine The Extension Of Ford And Jeep Brands, Yao Wei
Using Brand Concept Maps To Examine The Extension Of Ford And Jeep Brands, Yao Wei
LSU Master's Theses
The intense competition in marketing today has led to excessive financial risks when a new brand enters the market. To avoid the extremely high costs and difficulties associated with this process, many firms choose to take advantage of established brands to launch new product lines or categories. The purpose of this study was to explore the evaluation of brand extension in fashion using brand concept mapping (BCM). Specifically, the first objective was to identify consumers’ associations with Ford and Jeep apparel using BCM, while the second objective was to categorize those associations using Korchia’s (1999) brand association categories to compare …
Why Pass On Fashion Viral Message? The Moderating Role Of Consumers’ Fashion Traits, Message Traits And Individual Dynamics Traits In Social Media, Caroline Makena Kobia
Why Pass On Fashion Viral Message? The Moderating Role Of Consumers’ Fashion Traits, Message Traits And Individual Dynamics Traits In Social Media, Caroline Makena Kobia
LSU Doctoral Dissertations
Social media is being used as platforms for viral marketing. Although there is some evidence on the usefulness of viral marketing from the marketers’ perspective, little is known about the motivations, attitudes, and behaviors of consumers engaged in this marketing instrument. As the social media platform continues to grow, understanding the characteristics and motivations of key players is invaluable for marketers and communicators who deal with message strategy and media outreach. Fashion companies have noticed this change and want to be present in the social media in different ways. This research represents a comprehensive attempt to examine the factors that …
Slow Fashion: Developing A Conceptual Apparel Design Process, Stefanie Ann Ramirez
Slow Fashion: Developing A Conceptual Apparel Design Process, Stefanie Ann Ramirez
LSU Doctoral Dissertations
The purpose of this study is to explore the application of a pre-existing apparel design process model and design framework to the development of a conceptual slow fashion apparel design process and framework. A content analysis of slow design and slow fashion literature identified 38 themes related to specific design criteria, which were applied to design considerations from the Lamb & Kallal Functional, Expressive, and Aesthetic (FEA) model (1992). Additional design considerations were revealed due to the nature of the research topic and relationship to the stages in the applied design framework. For the Slow Fashion Apparel Design model five …