Art and Design Commons^™

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

A Multidisciplinary Approach To Design Education: Providing A Framework For Informed Designers Of The Future, Zaiba Mian

Learn X Design Conference Series

This paper recognizes the need to integrate design in all levels of education in order to foster creative skills that are applicable in most aspects of life. It highlights unique challenges associated with teaching design in the digital age and the need to encourage students to see in a critical and meaningful way. The methodology used in design education must build on existing virtual tools to promote a physical reconnection to one’s surroundings in order to promote an appreciation and understanding of place. This paper explores the notion that design does not occur in isolation and is part of a …

Digital Gardens With Real Toads In Them: The Place Of Heritage Media In A Digital Art And Design Education, Iain Macdonald

Learn X Design Conference Series

At a time when digital media is regarded as orthodoxy in education, in advanced global economies there is a pressing argument to review the lessons of the past and reflect on whether they are still applicable. This paper will enquire into today’s issues with digital practices in art and design education using relevant, historical examples from the main changes in approach of the last century. It will also explain how the changes of approach to art and design education has affected the choice of materials, the stress on different skills and the values of different creative arts within the subject. …

The Magazine Industry Is Becoming Mobile, Alex Maxwell

Graphic Communication

Are magazine publications seeing an increase in profits since the rise of the mobile magazine application? My investigation focused on magazine publications that feel that producing their product for use on a tablet is worth the increase in resources. These applications allow the consumer to read their purchase on an array of electronic tablets, which are arguably beneficial for magazine publications in the future.

This study helped me discover that “developing a digital replica of a magazine is extremely cost effective because postage and material costs are no longer required.” (H. Glassie, Senior Project - Alex Maxwell, January 14, 2013) …

Sites Of Passage: Art As Action In Egypt And The Us-- Creating An Autoethnography Through Performance Writing, Revolution, And Social Practice, Tavia La Follette

Antioch University Full-Text Dissertations & Theses

As a performance artist and arts activist I present my research project to the audience in performative writing, a postmodern research style that advocates the integration of the artist/researcher identity. In the summer of 2010, I left for Egypt to teach a performance and installation art workshop at Artist Residency Egypt, the first step of the Firefly Tunnels Project, a virtual and tangible exchange between artists in the United States and Egypt. This venture began with the awareness that the 10th anniversary of 9/11 was approaching. What I could not have foreseen were the other world events that would have …