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2009

Craft

Graphic Design

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Full-Text Articles in Art and Design

Crafting Authenticity, Allison N. Schumacher Jul 2009

Crafting Authenticity, Allison N. Schumacher

Theses and Dissertations

Authenticity is what we want from the world around us, from others, and crucially from ourselves and what we make. As it relates to graphic design, I define authenticity as a perceived match between form and purpose. For the designer, its quality is found in the process of simultaneously developing a concept and crafting the design/object.