Art and Design Commons^™

Viseral Projects, Matthew Conrardy

Undergraduate Honors Theses

A brand’s image, its identity, is established through what the brand is, what it does, where it is going, and how it is unique. The representation of a brand’s identity materializes through the messaging, images, graphics, colors, and typography associated with it. Brand manuals are designed to establish and maintain both the consistency and flexibility of the brand identity.

This manual outlines the visual and verbal applications that currently embody the Viseral Projects brand across the multimedia environment. It includes information outlining the Viseral brand story, identity system,

platforms, and examples of executions. It has been constructed with the anticipation …

Sonder: Exploration Of The Relationship Between Digital Media And Graphic Design Through The Creation Of Print And Digital Publications, Elisa Leigh Vandergriff

Undergraduate Honors Theses

Sonder is an exploration of the relationship between digital media and graphic design through the creation of print and digital publications. At it’s very foundation, Sonder is a travel magazine with both a physical print publication and a digital publication designed for a tablet. It includes photography, articles, poetry, and travel tips. The print and the digital versions contain the same content, but explore different methods of presentation.