Art and Design Commons^™

Assessing Entrepreneurial Attitudes And Intention To Start A Business Among College Students Majoring In Textiles, Apparel Design, And Merchandising, Charity Hope Washington

LSU Master's Theses

The purpose of this study was to understand the factors and/or constructs that influence intent to pursue entrepreneurship. The study of entrepreneurship as a theoretical framework has increased significantly over the past two decades. Many undergraduate and graduate programs now have courses, majors, and minors dedicated to entrepreneurship education. Therefore, it is critical to understand what influences one to pursue entrepreneurship so that the most effective concepts can be taught. Eight major constructs were presented in this study to test their influence both directly and indirectly on intent: perceived desirability, perceived feasibility, subjective norm, entrepreneurial self-efficacy, prior exposure to entrepreneurship, …