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Art and Design Commons

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Full-Text Articles in Art and Design

The Evolution Of Nintendo Company, Yaochen Wei Apr 2018

The Evolution Of Nintendo Company, Yaochen Wei

ART 108: Introduction to Games Studies

Through consistent innovation, investment in quality, research, and diversification, Nintendo managed to evolve from a playing card manufacturer to a world-leading video game company.


Effects Of Remanufacturable Product Design On Market Segmentation And The Environment, Tianqin Shi, Wenjun Gu, Dilip Chhajed, Nicholas Petruzzi Apr 2016

Effects Of Remanufacturable Product Design On Market Segmentation And The Environment, Tianqin Shi, Wenjun Gu, Dilip Chhajed, Nicholas Petruzzi

Faculty Publications

Despite documented benefits of remanufacturing, many manufacturers have yet to embrace the idea of tapping into remanufactured-goods markets. In this article, we explore this dichotomy and analyze the effect of remanufacturable product design on market segmentation and product and trade-in prices by studying a two-stage profit-maximization problem in which a price-setting manufacturer can choose whether or not to open a remanufactured-goods market for its product. Our results suggest that it is optimal for a manufacturer to design a remanufacturable product when the value-added from remanufacturing is relatively high but product durability is relatively low and innovation is nominal. In addition, …