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Full-Text Articles in Art and Design
Building A Platform
SIGNED: The Magazine of The Hong Kong Design Institute
Transmedia is a term used to describe the proliferation of a brand on to different platforms. We look at how it has changed modern marketing.
End Game
SIGNED: The Magazine of The Hong Kong Design Institute
2012 has long been the subject of myths and speculation because it appeared to be the year in which the world was supposed to be destroyed, according to some scholars of the Mayan calendar. So far this year has not seen a global cataclysm but, as Summer Cao reports, it has inspired a hit movie and a popular HKDI show.