Art and Design Commons^™

Recognizing Paradoxical Identities Of Design Managers, Ulla Johansson, Jill Woodilla

Nordes Conference Series

There is a need for designers with knowledge in business as well as business people with knowledge in design. Master-level education programs for this “in between” area are growing all over the world. We argue that the knowledge and identity of being “in between” is essential but also problematic. There is a danger that, similar to relations between men and (wo)men, the business way of thinking becomes the common ground for (design) management, and the designerly characteristics become decoration, rather than another ground. In order not to suppress the one or the other, we argue for a paradoxical identity of …