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Articles 1 - 7 of 7
Full-Text Articles in Art and Design
Using Graphic Design To Develop And Promote A Character Development Program, Mia Mummau
Using Graphic Design To Develop And Promote A Character Development Program, Mia Mummau
Senior Honors Theses
There are many out-of-school time (OST) programs such as sports, art, and community clubs. The majority of these programs have been strategically designed to assist with child development. Non-profit organizations, such as OST programs, struggle to gain funding and parental support due to the inability to communicate their message effectively. Branding is key for the programs to capture the attention of children and parents to better communicate core values and positive intentions. This project will assist a football team's character-building program in its communication of the vision, scope, and sequence. This will help gain parent buy-in and donation of resources.
Digital Diet: Addressing The Effects Of Social Media & Internet Addiction On Stress And Anxiety Levels In Students, Brianna Janey
Digital Diet: Addressing The Effects Of Social Media & Internet Addiction On Stress And Anxiety Levels In Students, Brianna Janey
Senior Honors Theses
The contents of this thesis will address the effects of social media and internet addiction on stress and anxiety levels within students. The research process began by comprehensively defining the problem as being how online usage affects the levels of stress and anxiety within students. After establishing the problem, a review of existing literature presenting possible solutions to this problem was conducted. Each artifact was assessed for overall effectiveness in relation to the target demographic. Finally, a cohesive digital social good campaign that seeks to encourage students to create mindful online habits is presented as a creative solution that successfully …
The Process Of Creating A Successful Brand, Madison Fogarty
The Process Of Creating A Successful Brand, Madison Fogarty
Senior Honors Theses
The contents of this thesis will explain the detailed process behind a successful brand campaign. It includes the most important aspects of a brand such as brand strategy, brand identity, color theory, and logo design. Successful brand campaigns were studied to determine if there was a common underlying process. The research process began by outlining the steps that are needed to accomplish a strong brand campaign. After outlining, identification of these steps can be further implemented into the creative brand campaign which will focus on product packaging. The results of this paper show that a comprehensive design process is crucial …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Building A Brand For A New Generation, Joel Schlaudt
Building A Brand For A New Generation, Joel Schlaudt
Senior Honors Theses
In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery …
Paul Rand: Life, Work, Philosophy, And Influence On Modern Design, Benjamin Nicholes
Paul Rand: Life, Work, Philosophy, And Influence On Modern Design, Benjamin Nicholes
Senior Honors Theses
Paul Rand is one the most influential graphic designers of the 21st Century. This thesis will cover his biography and show how the events of his life shaped him into the famed and prestigious designer we know him to be today. The thesis will then cover the many projects Rand designed and show the influences on his style and how his design philosophy is evident in his work. Finally, the thesis will look at how Rand’s style and philosophy has impacted graphic design in the modern era. This study will show why Paul Rand is considered to be one of …
Graphic Evangelism, Mark H. Cupp
Graphic Evangelism, Mark H. Cupp
Senior Honors Theses
This thesis explores the use of mainstream graphic novels as a means of Christian evangelism. Though not exclusively Christian, the graphic novel, The Beast Within, will educate its target audience by using attractive illustrations, relatable issues, and understandable morals in a fictional, biblically inspired story. This thesis will include character designs, artwork, chapter summaries, and a single chapter of a self-written, self-illustrated graphic novel along with a short summary of Christian references and symbols. The novel will follow six half-human, half-animal warriors on their adventure to restore the balance of their world, which has been disrupted by a powerful …