Art and Design Commons^™

Color Schemes In Department Store Brands, Annaleia Faith Altstaetter

ONU Student Research Colloquium

Why are color schemes important and how is it used in graphic design? Every business and brand intentionally uses colors schemes to design their visual identity. The same color can mean a variety of different things in different contexts. For example, national corporate department store chains such as Macy’s, Khol’s, Jcpenny, TjMaxx, and Nordstrom use certain color schemes to express their brand essence. In this industry, is there a consistent color scheme that communicated the essence of the brand? How do people perceptive the brands and the industry through color schemes?

To undertake this research project the following methods will …

For The Cry Of The Roar, Elizabeth M. Dingman

ONU Student Research Colloquium

“For the Love of the Roar” summarizes Ohio Northern University’s athletics branding and how they present themselves to various audiences. The presence of the athletics branding even on social media platforms must communicate the brand essence of “team-orientation, ambition, pride, determination, integrity, and competitiveness” (ONU athletics Branding Guide).

Even with multiple varsity sports within ONU athletics, there needs to be consistency of how social media branding is used. It is important to communicate brand consistency in all social media platforms as branding is a critical aspect of any organization's identity and helps to distinguish an organization from its competitors.

By …

To Park, Or Not To Park: Ohio Northern University's Parking Signage, James Joseph Meyers

ONU Student Research Colloquium

Parking is a very necessary accommodation for a good number of students, faculty, and guests on the campus of Ohio Northern University. Is finding parking on campus a challenge for students? If so, does that have anything to do with the signage presented to students?

The university offers an array of parking options for students on campus, but how effective are the signs they use to communicate who can park where? All the parking lots on campus are labeled with small white signs indicating who can park there depending on the pass they have. Colors indicate which lots are for …