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Development Of “Amamizu Drink” As A Tool For Awareness Regarding Rainwater Conservation, And Investigation Of The Effectiveness Of Different Label Designs, Sho Kondo, Toshihiro Kasai, Jun Mitera
Development Of “Amamizu Drink” As A Tool For Awareness Regarding Rainwater Conservation, And Investigation Of The Effectiveness Of Different Label Designs, Sho Kondo, Toshihiro Kasai, Jun Mitera
IASDR Conference Series
The Sustainable Development Goals (SDGs) adopted at the United Nations Summit in September 2015 included water-related goals. However, rainwater is not recognized as an important resource in Japan. To address this issue, “Amamizu Drinks,” which involve a non-routine experience of “drinking rainwater,” were developed as tools for creating awareness regarding rainwater conservation. Additionally, three types of label designs were created, and their effectiveness in developing rainwater awareness was investigated. As a result of the survey, label designs with handwritten illustrations were found to be the most preferred, and the color evaluation was particularly high. Based on these findings, further research …