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Freiden Skincare: Evolving Stigmas For The Sake Of Wellness, Gabrielle Graham

Honors Theses

Frieden (pronounced free-den) is the German word for peace and self-reconciliation. Frieden is a skincare line infused with Cannabidiol, a natural compound found in marijuana plants that can be used for treating pain without the hallucinogenic side-effects (thanks to no THC being present in the product). Health benefits of Cannabidiol extend to topical relief from chronic pain, anxiety, depression, and a multitude of other forms of reprieve from discomfort.

Through my research, I discovered that in a world of fast fixes and reactive remedies, visual communication has influenced consumers to be more thoughtful with their purchases. Thanks in part to …