Art and Design Commons^™

Blim: Exploring Minimalist Design Approach On Digital Advertisements Of Snacks To Promote Effective Consumer Purchasing Decisions, Brigette L. Lu

DLSU Senior High School Research Congress

This paper discusses how the composition of minimalist digital advertisements of snacks can effectively promote positive consumer purchasing decisions through Blim–a brand created for the purpose of this research. A visually minimalist poster advertisement, especially for snacks, is not commonly found in the mass of loud and vividly designed ads as a technique of capturing consumer attention, standing out, and enticing buying decisions, thus, the exploration of this research. The end goal of this paper is to understand what makes digital snacks advertisements effective if a minimalist design is applied toward consumer purchasing decisions of the product. Qualitative and quantitative …