Art and Design Commons^™

Graveyard Shifts: Unearthing Identity Myths And The Retro Rebrand, Rebecca Puno

MFA in Illustration & Visual Culture

This essay examines a trend in brand identity at the time of writing wherein icons of several decades past are resurrected to play to nostalgic feelings associated with a product or service. It begins with a case study of iconography for popular pizza chain logos through several decades alongside definitions of advertising models employed at the time, concluding with the axioms of cultural branding theory. The next section will reexamine the terminology alongside Roland Barthes writing on mythology as a language of semiotics passed through time. The text will then go on to draw parallels between the American fascination with …

Nostalgic Neighbors: Engaging The Single-Story Of Wholesomeness, Jeffrey Johnson

MFA in Illustration & Visual Culture

In exploring our pasts, memories aren’t made real until they’re articulated out loud. This critical essay offers a meditation on meaning-finding activities of the twentieth century. I offer a definition of the word wholesome, as it exists as both an aesthetic, and as a way to find personal connection with others. As an Illustrator and Storyteller, I carry a responsibility for depicting a way that the world may be remembered. When our stories paint only a picture of a triumphant and moral people we do not only a disservice to the struggles of those same people, but also to the …

Ramble: To Wander & Wayfind In Image & Text, Charlotte Fleming

MFA in Illustration & Visual Culture

A pedestrian, an international traveler, and a bored-out-of-his-mind bus commuter take note of their surroundings. What do they notice? What do they find? Why does it matter? With these questions in mind, I take three works as my traveling companions: Robert Weaver’s A Pedestrian View: The Vogelman Diary (2012), Weng Pixin’s “Argentina Diaries” (2020), and Peter Arkle’s Dreaming on the 349 (2023).

This essay places these works in conversation with ideas of space/place (Yi-Fu Tuan), slow looking (Shari Tishman), and mapping artistic practice (Anne West). Ultimately, this essay considers how illustrated works wander through and wayfind meaning in sequences of …

Seeing Is Believing: Observing Trans Spirituality Through The Smith-Waite Tarot, Phoebe Santalla

MFA in Illustration & Visual Culture

In 1909 the Rider Company published the Smith-Waite Tarot deck which featured 78 illustrated cards by Pamela Colman Smith. With heavy use of appropriated and ambiguous symbology, the Smith-Waite deck became a meditation tool for realizing alternative realities. By observing the history of the deck, analyzing Smith’s approach to illustration, and retracing the counterculture occult explosion in the 1970s, this essay argues that the Smith-Waite deck is an object the reflects the queered body and self. The modern, trans-contentious, Western political climate creates an environment that obscures the fact that transgender people exist beyond the medicalization of their bodies. To …

Toward An Artifact-Forward Feminist Design History, Celeste Caldwell

MFA in Illustration & Visual Culture

Feminist Design History is a field abundantly sown, with lots of room for growth. This essay digs through seminal and contemporary works of feminist design history to learn how to contribute to the field most thoughtfully. I find that future scholarship must meet four criteria in order to effectively meet the goals of feminist design. The proposed research criteria are to cut across definitions of craft and design, challenge the centrality of individuals, draw from a broad pool of resources, and study objects in and outside of the public sphere. I use these criteria to advocate for design research which …

How Visual Narrative Can Elevate Immigrant Food, Yiting Chai

MFA in Illustration & Visual Culture

Throughout the history of immigration, visual cultural products have provided channels for them to express their voices in North America, helping audiences understand immigrant culture and situations to promote social equality. Photography and cookbooks, as traditional expressions of food art, provide insight into the vitality of food and the way people treat food.

Graphic memoir and social engagement, as emerging categories, have emerged in the post-pandemic period. These diverse creative forms discuss individuals and food deep connections, such as interactions between people and community or a sense of belonging. For immigrant groups, Food is the quintessence of human existence, which …

Laughing In The Wrong Places: Daniel Clowes And The Danger Of Nostalgia, Liam Cassidy

MFA in Illustration & Visual Culture

This essay explores the relationship between art objects and our past, narrowing in on nostalgia as a malevolent force in American culture that will lead to its eventual downfall. Focusing on Daniel Clowes’ latest graphic novel Monica as a case study, I demonstrate how graphic stories like this seek to reflect rather than interpret, and are often more closely aligned to the creator’s biography than an attempt at broad strokes or political pandering. The essay uses interviews with Clowes at various points of his career, reviews of Monica, academic essays on Clowes, as well as articles and books dissecting …

Welcome Home Stranger: The Evolution & Assimilation Of The Queer Monster, Dee Cea

MFA in Illustration & Visual Culture

The queer monster has been a staple in fiction for ages. The “other” aspect that defines monstrosity is naturally paired with the ostracized queer figure. How better to accent a demon, than with the demonized? This essay explores why queerness clings to the monstrous, and how this dynamic has shifted over time. When does monstrosity feed into queerness, and when does queerness enhance the monstrous? Using the character Mystique from the long-standing X-Men franchise as a case study, I compare how her strange appearance and abilities have villainized her queer subtext, and yet how they have come to strengthen her …