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Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield
Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield
Honors Theses
ABSTRACT
Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …