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Mazed: Inconsistency In International Web Design And How To Navigate It, Claudia A. George

Masters Theses

Over the past few years, web design has undergone significant advancements, resulting in user-friendly and visually appealing websites. However, this rapid growth has forced companies and countries to adapt quickly, leading to diverse design elements that may cause inconsistency and confusion. In particular, Foreign web users struggle to navigate Japanese websites due to dated web design and lack of coherency, leading to a loss of tourism, business, and expatriation. I experienced this firsthand when living abroad in Japan for two years. Many websites were difficult to navigate because of the differences in design and navigation, often leading me to give …