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Full-Text Articles in Art and Design
John B. Bachelder’S Artistic Vision For The Gettysburg Battlefield, Shannon R. Zeltmann
John B. Bachelder’S Artistic Vision For The Gettysburg Battlefield, Shannon R. Zeltmann
Student Publications
John Bachelder was an important artist and historian to Gettysburg, shaping the early interpretation of the battle during the Gettysburg Battlefield Memorial Association period (1863-1895). While he is mainly discussed as the first park historian, it is important to look at his career as an artist and how it influenced his career at Gettysburg. Looking at Bachelder’s entire career, one can see how Bachelder’s vision for the battlefield changed over time. Bachelder wanted to create a grand history painting of the battle, which ultimately became his Isometric Map of Gettysburg. He corresponded with veterans to get their accounts, leading Bachelder …
Click Here Now: The Impact Of Color And Size On Advertisements, Isabelle R. Fiore, Celia L. Hussar, Alexandra E. Lippincott, Kerry E. Ullman
Click Here Now: The Impact Of Color And Size On Advertisements, Isabelle R. Fiore, Celia L. Hussar, Alexandra E. Lippincott, Kerry E. Ullman
Student Publications
Businesses and companies are always trying to find the most effective way to advertise their products to create higher click-through rates, increasing the intent to purchase, and consequently raising sales and revenue. This research examines the effect that several different design elements of an online advertisement have on the attitudes or behaviors of consumers. An online survey was sent out to students at Gettysburg College, consisting of pairs of advertisements differing either in color, hue, or size. Participants in the online survey were asked to click on the image that they preferred. All three of these categories had a significant …