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Full-Text Articles in Art and Design
Trends In Logo Design Among Fortune 100 Companies, Juliane Bone
Trends In Logo Design Among Fortune 100 Companies, Juliane Bone
Graphic Communication
Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.
A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich
A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich
Communication Studies
This paper explores the use of semiotics in designing a logo, brand, and website for Flavor of SLO 2011: a non-profit food, wine, and beer tasting event benefiting United Way of San Luis Obispo County.