Art and Design Commons^™

Grc: A Mustang Quest, Jackson T. Alexander

Graphic Communication

The main purpose of this study is to define the overall effectiveness of visual marketing through animation and storytelling narration. California Polytechnic State University, San Luis Obispo has dozens of potential majors that interest students, thus leading to specific programs such as Graphic Communication (GRC) gaining fewer numbers compared to other College of Liberal Arts (CLA) fields. By analyzing what key elements are necessary for gaining outside attention and intrigue about a college program, I can better understand what information needs to be presented in my video project. This video will focus on defining what Graphic Communication is as a …

Long Story Short, Hannah M. Varghese

Graphic Communication

Long Story Short and is a vintage up-cycling art brand. Our mission is to breathe new life into vintage pieces, crafting them into modern wearable art. As the name suggests, each creation tells a story while being revitalized for today’s fashion forward community.

Fast fashion and trend cycling has been a growing problem in today’s society. Things are going ‘in’ and ‘out’ quicker than they ever have. Trend cycling usually operates on a 20-year timeline. But, today’s sped up cycle encourages people to constantly over-consume in chase of the next cool thing. It’s unsustainable and an impossible chase. With a …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Khruangbin On Tour, Meghan Eileen Connolly

Graphic Communication

My senior project, Khruangbin On Tour, creates the opportunity to ideate and promote Khruangbin’s, a three-person band, tour through branding and merchandise. The goal is to create visuals, such as a poster or t-shirt design, to complement their songs and the band as a whole through the use of color palettes, typography, objects and illustrations. The music’s feeling and aesthetic should be reflected in the visual aspects as it represents the artist overall and speaks to the audience.

Non-Fungible Tokens On The Blockchain, Talyssa Janae Cruz

Graphic Communication

The premise of this project is to see how rising artists would perform in this new method of sharing and selling art. With the skills learned in Graphic Communication, the deliverables would be a well-marketed artistic brand and cohesive art collection that will be launched on the Cardano blockchain. Whether the collection succeeds or not, it would be an excellent learning experience to see if the collection will sell. If it succeeds, the information and findings would be gathered to conclude if it is feasible for rising creators to put Non-fungible Tokens on the blockchain.

Cal Poly Frankenreads: An All-Day Public Reading Of Mary Shelly’S Frankenstein, Robert E. Kennedy Library

Creative Works

Celebrating the 200th anniversary of Mary Shelly’s Frankenstein, the Cal Poly English Department and Kennedy Library organized a series of interdisciplinary events including FrankenReads, an all-day public reading of the novel. Spanning twelve hours, members of the Cal Poly community from all colleges participated in the celebration by volunteering to read portions of Frankenstein; or, The Modern Prometheus.

This catalog is based on the celebration of events “FrankenFall” which took place on October 31, 2018 at the Robert E. Kennedy Library.

Between The Bars, Unique Shaw-Smith Dr, Eliese Maxwell, Victoria Otero, Catherine Trujillo, Habib Placencia Adissi

Creative Works

“Between the Bars” is a senior project exhibition, in collaboration with Cal Poly Sociology Professor Dr. Unique Shaw-Smith. Featuring artwork produced by incarcerated artists, the goal is to undo negative stereotypes and to empower the rehabilitation of incarcerated artists individually and collectively through art.The exhibit demonstrates that rehabilitation does occur in prison and emphasizes that art has the power to transcend all social differences and divisions. The exhibit features more than 60 works in diverse mediums including sculpture, painting, and poetry by 34 incarcerated artists from California Men’s Colony.

This catalog represents the onsite exhibit of the same name, which …

How-To Understand And Create Hip-Hop Art, Joshua Wolcott

Graphic Communication

Typography is an essential component of Graphic Communication. The purpose of this study was to bridge typography with hip-hop art. To bridge the two disciplines, hip-hop art was presented in the context that it is actually practiced by these artists. The use of a questionnaire and a drawing lesson was intended to bring the subject within its true context. Presenting the art form in its true context enabled participants involved in the study to understand the art form with the perspective that the discipline, like typography, involves the use of lettering. Participants that were interested in drawing were able to …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …