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Full-Text Articles in Art and Design
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Honors Projects
“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.
Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch
Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch
Honors Projects
The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.
Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …
Quarantining And Dining, Madeline Flagg
Quarantining And Dining, Madeline Flagg
Honors Projects
Quarantining and Dining captures and reflects the many ways in which comfort is provided through food. The project content was collected through food culture research, interviews, and observation and then mediated through Instagram. The Instagram feed has a designed aesthetic architecture and branding system that makes it distinct and identifiable. The Instagram account name can be found @Quarantininganddining. Although the project is rooted in Midwestern food culture, the perspectives provided are from across the United States, as well as from numerous occupations in order to express a diverse range of perspectives. The Instagram account encourages interaction and an exchange of …