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Full-Text Articles in Art and Design
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …
菠蘿包(Pineapple Bun): Exploring Memory And Language Through Animation, Elaine Yang
菠蘿包(Pineapple Bun): Exploring Memory And Language Through Animation, Elaine Yang
Scripps Senior Theses
菠蘿包(Pineapple Bun) explores the themes of reconstruction, evocation, and memory through my childhood in Taiwan. Inspired by other Asian American animators, I aim to tell a simple story of connection through my grandfather and I's daily swimming ritual. The film is a 3-minute animated short film following our language barrier and how we engage with each other's differing backgrounds.
For Everyone's Eyes Only: Digital Art As Public Art (Agency, Accessibility, And Aura), Linda Dai
For Everyone's Eyes Only: Digital Art As Public Art (Agency, Accessibility, And Aura), Linda Dai
Pomona Senior Theses
Should digital art qualify as public art? This thesis aims to explore the significance of this question in a contemporary context by cross-examining the two genres in terms of creative agency, accessibility, and aura. Through various interviews and case studies with global artists, I examine similarities and differences in materiality and engagement in public and digital art and the implications of my findings under broader, theoretical frameworks. I further seek to understand how the relationship between technology, art, and society has shifted over time. Ultimately, I argue that the fluidity of digital art allows to exist in public and private …