Art and Design Commons^™

Enhancing Handbag Design Through Anti-Counterfeit Technology, Kylie R. Carroll

Undergraduate Research Posters

In recent years, the presence of counterfeit goods has become a $600 billion global industry, encompassing markets ranging from designer luxury goods to pharmaceuticals. This paper identifies the threat that this increased counterfeit presence poses on the high-end handbag market. Increased counterfeit quality is significantly contributing to the deception of consumers when attempting to purchase authentic designer handbags. In response to this increased threat, numerous designer brands have begun to adopt anti-counterfeit technologies with both track-and-trace and authentication agendas, to enhance the security of their products against the counterfeit industry. Several variations of anti-counterfeit solutions exist, and this paper specifically …