Art and Design Commons^™

Will The Scarcity Of Ai-Designed Clothing Influence Consumers To Purchase?, Choi Dooyoung, Ha Kyung Lee

STEMPS Faculty Publications

This study explores how perceived scarcity of AI-designed clothing influences purchase intention, mediated by perceived monetary value. Fashion involvement's moderating role is also examined. Participants (N = 311), sourced from Amazon Mechanical Turk, watched an AI clothing design video, and evaluated a jacket that is designed by AI. Responses on perceived scarcity, monetary value, purchase intentions, and fashion involvement were collected using Likert scales. Analyzing data with SPSS 28.0 and the PROCESS Macro Model 8 with 5,000 bootstrap samples suggested that although the scarcity of an AI-designed clothing alone may not significantly increase purchase intentions, fashion brands can leverage the …

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

Ai-Designed Clothing And Perceived Values: What Can Move Consumers' Minds With The Ai-Designed Clothing?, Choi Dooyoung, Ha Kyung Lee

STEMPS Faculty Publications

This study investigates the perceived values of AI-designed clothing (quality, emotion, ease) and their impact on willingness to pay (WTP) and word-of-mouth (WOM), with the moderating effect of gender differences. A total of 314 respondents completed the survey via MTurk. Participants watched a video clip demonstrating how an AI system creates various clothing designs by altering garment elements (e.g., style, size). After watching the video clip, they were asked to answer a series of questions about the AI-designed clothing and themselves. The collected data were analyzed using AMOS 26.0. Results showed that, for male and female consumers, the quality value …

Can I Touch The Clothes On The Screen? The Touch Effect In Online Shopping, Ha Kyung Lee, Dooyoung Choi

STEMPS Faculty Publications

We examined the interplay effects of device types (touch vs. non-touch) and the tactile sensitivity (fur vs. woven) on the product attitudes mediated by the mental simulation for touch. The participants from MTurk were randomly assigned to one of two tactile conditions. Responses from those who used tablets (n=83, touch device) and laptops (n=96, non-touch device) were included in the analysis. The main effects of device types and tactile-sensitivity on the mental simulation for touch were significant. The interaction effect of device types and tactile sensitivity was also significant. Those participants seeing the less tactile-sensitive product showed greater mental simulation …

The Influence Of Shoe And Cleat Type On Lower Extremity Muscle Activation In Youth Baseball Pitchers, Jacob R. Gdovin, Chip Wade, Lauren A. Luginsland, Charles C. Williams, Riley Galloway, John C. Garner

Human Movement Sciences & Special Education Faculty Publications

Background: Baseball pitching is a dynamic movement where the lower extremities generate and sequentially transfer energy to the upper extremities to maximize ball velocity. The need for lower body muscular strength to produce adequate push-off and landing forces has been documented; however, the influence footwear and surface inclination has on muscle activation remains unknown.

Objectives: Determine how pitching in molded cleats and turf shoes from a pitching mound and flat ground affects stride-leg muscle activation in youth baseball pitchers while determining percent activation during each pitching phase.

Methods: Cross – sectional study analyzing mean muscle activity and percent activation of …

Challenges In Design And Fabrication Of Flexible/Stretchable Carbon- And Textile-Based Wearable Sensors For Health Monitoring: A Critical Review, Jae Seng Heo, Md Faruk Hossain, Insoo Kim

Bioelectrics Publications

To demonstrate the wearable flexible/stretchable health-monitoring sensor, it is necessary to develop advanced functional materials and fabrication technologies. Among the various developed materials and fabrication processes for wearable sensors, carbon-based materials and textile-based configurations are considered as promising approaches due to their outstanding characteristics such as high conductivity, lightweight, high mechanical properties, wearability, and biocompatibility. Despite these advantages, in order to realize practical wearable applications, electrical and mechanical performances such as sensitivity, stability, and long-term use are still not satisfied. Accordingly, in this review, we describe recent advances in process technologies to fabricate advanced carbon-based materials and textile-based sensors, followed …

Bodylore And Dress, Amy K. Milligan

Women's & Gender Studies Faculty Publications

Bodylore includes the ways in which the body is used as a canvas for inherited and chosen identity. Bodylore considers the symbolic inventory of dress and hair, addressing a range of identities from conservative religious groups like the Amish and the Hasidim to edgy goth and punk devotees. The body is scripted in portrayals of race, ethnicity, gender, age, religion, and politics, including such topics as tattoos, piercing, scarification, hair covering and styling, traditional and folk dress, fashion, and body modification. The central bodylore questions are whether individuals choose consciously or subconsciously to engage with their performative body, as well …