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Articles 1 - 4 of 4
Full-Text Articles in Art and Design
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach
Atlantic Marketing Journal
This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …
Not A Stitch Out Of Place: Assessing Students’ Attitudes Towards Multimodal Composition, Jeanne Law Bohannon
Not A Stitch Out Of Place: Assessing Students’ Attitudes Towards Multimodal Composition, Jeanne Law Bohannon
Faculty and Research Publications
This article traces a brief history of multimodal composition practices in the field of writing studies. It frames writing instruction through the theoretical lens of democratic pedagogy and presents the works of key composition scholars. The author then describes a mixed methods research study, conducted with first-year students on the STEM campus of a state comprehensive university. Students participated in a survey that asked their attitudes towards multimodal writing assignments, digital literacies, and learning outcomes. The author draws conclusions about the effectiveness of multimodal composition based on students’ responses and provides supplemental information on the types of assignments and examples …
The Immersive Medium: Art, Flow, And Video Games, Christopher M. Yalen
The Immersive Medium: Art, Flow, And Video Games, Christopher M. Yalen
Oglethorpe Journal of Undergraduate Research
In this article, the question of whether or not video games could be considered art is explored, as well as what this means for video games as cultural products. Using an interdisciplinary approach, I suggest that there are some games we can consider “art”, and that these games are not only different aesthetically speaking, but are also different from a media-effects standpoint. The article consists of three main sections, an aesthetic review, a content analysis, and a pilot study. In the aesthetic review, I employ different perspectives from aesthetic philosophy in order to come up with criteria for what an …
Library Home Page Design: The Artist-Librarian Perspective, Virginia C. Feher
Library Home Page Design: The Artist-Librarian Perspective, Virginia C. Feher
Georgia Library Quarterly
The article focuses on a library home page that is designed from the artist-librarian perspective. It cites the need to include promotional features on a page to advertise resources available from the Web site and sponsored events. It notes that the application of the basic principles of art such as emphasis, harmony and movement is important for a successful composition of the page. Also stated is the use of color on a home page which, according to the author, can result in a page that is vibrant while supportive of the delivery of information.